Find Your SEO Content Gaps with a Free Analyzer
Enter your website and up to three competitors. Fetch Hive compares the keywords each site ranks for, keeps the ones your competitors have and you don’t, then groups them into topics and ranks what to write first. Volume, difficulty and intent from Google keyword data, with a plan you can act on.
platefulapp.com
Example report
United Statesvsweeknightkitchen.comsimplysupper.coprepnest.iomeal planning app for busy families
Example report with fictional sites. Enter your website above to find your real content gaps.
Competitors own the planning and budgeting questions. You own the app comparisons.
Start with the budget meal planning cluster: 3 keywords, 14,600 searches a month, and nothing on your site ranks for any of them. Your 412 ranking keywords cluster around app names and feature comparisons. Both competitors rank for the practical questions people ask before they look for an app: weekly plans, grocery budgets, meal prep for beginners. Those searches are large, mostly informational and the difficulty is low to mid, so a handful of guides covers most of the gap.
Domains Compared
How many keywords each site ranks for, and how much of that overlaps with you.
Competitors marked “added by the workflow” were chosen because they share the most ranking keywords with your site. Add your own to override them.
Keywords Competitors Rank For That You Don’t
Every term below has at least one competitor in the top 20 and no page from your site in the top 100.
| Keyword | Searches / mo | Difficulty | Intent | Who ranks | Opportunity |
|---|---|---|---|---|---|
| budget meal plan for family of 4 High volume, low difficulty, and two competitors rank on page one with plain guides. | 6,600 | 24Keyword difficulty 24 of 100 | Informational | Strong · 86 | |
| weekly meal planner template A downloadable template is a natural lead-in to the app, and the top result is a thin PDF page. | 5,400 | 31Keyword difficulty 31 of 100 | Informational | Strong · 81 | |
| cheap healthy meals for the week Same searchers as the family budget plan. One guide can target both. | 4,400 | 27Keyword difficulty 27 of 100 | Informational | Strong · 78 | |
| meal planning on a budget All three competitors rank, so the topic clearly belongs to this category. | 3,600 | 29Keyword difficulty 29 of 100 | Informational | Strong · 77 | |
| meal prep for beginners Largest single term in the gap. Mid difficulty, one competitor ranks, the rest are publishers. | 8,100 | 38Keyword difficulty 38 of 100 | Informational | Good · 74 | |
| grocery list for weekly meal plan Low difficulty and directly tied to a feature your app already has. | 2,900 | 22Keyword difficulty 22 of 100 | Informational | Good · 72 | |
| meal plan generator free Commercial intent and high CPC. A free generator page would convert, but needs a working tool, not an article. | 1,900 | 44Keyword difficulty 44 of 100 | Commercial | Good · 69 | |
| printable meal planner Pairs with the weekly template. One download page can carry both. | 4,400 | 36Keyword difficulty 36 of 100 | Informational | Good · 66 | |
| family dinner ideas for picky eaters Fits the family audience, but recipe sites dominate. Needs a list format with real recipes. | 5,400 | 35Keyword difficulty 35 of 100 | Informational | Good · 64 | |
| how to meal prep for the week Overlaps with the beginner guide. Cover it in the same piece. | 3,600 | 41Keyword difficulty 41 of 100 | Informational | Good · 61 | |
| high protein meal prep ideas Big term but fitness publishers hold the top five. Worth a page once the beginner guide ranks. | 9,900 | 52Keyword difficulty 52 of 100 | Informational | Good · 58 | |
| 30 minute family meals A competitor holds position one with a strong page. Target later, or as a section of the picky eater guide. | 2,400 | 33Keyword difficulty 33 of 100 | Informational | Good · 55 | |
| best meal planning app for families Your core commercial term, but review sites fill the page and difficulty is high. Needs links, not just a page. | 880 | 58Keyword difficulty 58 of 100 | Commercial | Stretch · 52 | |
| freezer meal prep ideas High difficulty and the competitor only reaches page two. Low priority. | 2,900 | 61Keyword difficulty 61 of 100 | Informational | Stretch · 38 | |
| meal planning app with grocery list No difficulty value was returned. Strong product fit, so check the SERP by hand before deciding. | 720 | –No difficulty value returned | Commercial | Review |
Showing the top 15 of 214 gaps. Clone the workflow to export the full list.
Where You Both Rank, and Who Is Ahead
Shared keywords with your position next to the best competitor position. Existing pages, so usually the fastest wins.
| Keyword | Searches / mo | Difficulty | You | Best competitor |
|---|---|---|---|---|
| plateful vs prepnest | 140 | 8 | #1ahead | #2 prepnest.io |
| family meal planner app | 1,600 | 39 | #53 behind | #2 prepnest.io |
| meal planning app | 14,800 | 67 | #96 behind | #3 prepnest.io |
| meal prep app | 3,600 | 55 | #115 behind | #6 simplysupper.co |
| meal planning app free | 2,400 | 49 | #1410 behind | #4 prepnest.io |
| weekly dinner plan ideas | 1,300 | 28 | #1816 behind | #2 weeknightkitchen.com |
Gaps Grouped Into Topics
One page per topic beats one page per keyword. Each group comes with a content idea.
Budget meal planning
Planner templates and lists
Meal prep basics
Family dinner ideas
Meal planning app comparisons
What to Create First
The order the workflow would work in, with the reason for each call.
Publish the budget family meal plan guide
High priorityThree strong-opportunity keywords, 14,600 searches a month, all low difficulty, and every competitor ranks with ordinary guides.
Build a template download page
High priorityTemplates are what people want right before they want an app. The current top result is a bare PDF.
Write the meal prep beginner guide
Medium priorityLargest cluster by volume. Mid difficulty, so expect it to take longer to rank than the budget guide.
Ship a free meal plan generator
Medium priorityThe only commercial cluster. High CPC and product fit, but it needs a working tool to compete with Prepnest.
Add a picky eater dinner list
Low priorityFits the audience but recipe publishers dominate. Do it after the guides, and link it from the budget plan.
Data and Methodology
Where the numbers come from and what they can’t tell you.
United States
Google keyword dataLimitations
- Ranking keywords come from a keyword database, not a live crawl. New pages take weeks to appear and small sites may be under-counted.
- Search volume is a monthly estimate for the selected country, not a traffic forecast. Difficulty is a relative score, not a ranking probability.
- Up to 200 gap keywords are analysed per run. Branded competitor terms are removed before scoring.
Warnings
- prepnest.io was added by the workflow because it shares the most ranking keywords with your site. Remove it from the competitor list if it is not a real rival.
Want the full gap list, or to track it every month?
This report is a Fetch Hive workflow, not a black box. Clone it, add more competitors, export every gap and schedule it to run monthly so you see what competitors publish next.
Prefer chat? Run it from Claude or ChatGPT, free as a guest for 72 hours.
Find Keywords Your Competitors Rank For
A content gap analysis compares your ranking keywords with your competitors’. The terms they rank for and you don’t are your gaps. This free content gap analysis tool runs that comparison for up to three competitors and shows the positions behind every gap.
What a raw keyword export gives you
1000s
of competitor keywords
Every term they rank for, relevant or not
No way to tell gaps from terms you already own
Branded and junk keywords mixed in
What this content gap analyzer shows
Top 200
keywords per site, compared
Only keywords competitors rank for and you don’t
Volume, difficulty, intent and who ranks where
Topics with a content idea and a priority order
This tool doesn’t check backlinks, on-page issues or AI visibility. For those, try our free Backlink Checker, On-Page SEO Checker and AI Visibility Checker.
What Your Content Gap Report Includes
Only what the workflow actually returns: missing keywords, competitor rankings, keyword metrics, topic clusters, a priority order and AI recommendations. Nothing is estimated for you.
Part 1
Missing Keywords with Competitor Rankings
Every keyword at least one competitor ranks for in the top 20 that isn’t among your site’s top 200 keywords, with each competitor’s position and the page that ranks.
Returns
Keyword · competitor positions · ranking URLs
Part 2
Search Volume, Difficulty and Intent
Monthly search volume for your country, a 0 to 100 difficulty score, cost per click and the intent behind each query, from Google keyword data.
Returns
Volume · difficulty · CPC · intent
Part 3
Shared Keywords and Who Is Ahead
Terms where you and a competitor both rank, with your position against theirs. Pages you already have are usually the fastest gaps to close.
Returns
Keyword · your position · best competitor
Part 4
Topic Clusters and a Content Plan
Gaps grouped into topics, each with a content idea, then a prioritised plan that says what to create first and why.
Returns
Clusters · content ideas · priority order
How to Run a Content Gap Analysis
The report above is one Fetch Hive workflow: it finds competitors if you leave them out, pulls the top 200 ranking keywords for every domain, keeps the gaps and writes the plan. Nothing is hidden, and every run is logged.
Your input
Site, competitors, country
Competitor finder
If you leave them empty
Google keyword data
Ranking keywords per domain
Compare
Keep the gaps, drop branded terms
AI analysis
Group and prioritise
Report
What you see above
See what every check does and what it costs
Every run of this workflow in Fetch Hive logs all of this, so you know what happened and what it cost.
Every prompt
Every model call
Every page read
Every tool call
Every workflow step
Every cost
Clone it, then change anything
Add more competitors, change the scoring weights or swap the model. It is your copy, so nothing is locked.
Schedule it, send it to Slack
Re-run it monthly and post new competitor keywords to a Slack channel with the built-in schedule and Slack steps.
Call it from your own app
Every workflow can be invoked through the Fetch Hive API, so the same gap analysis can feed your content calendar or client reports.
What This Report Can and Cannot Tell You
Ranking keywords come from a keyword database, not a live crawl. Brand-new or very small sites may return little or no keyword data, and new pages take weeks to appear.
Search volume is a monthly estimate, not a traffic forecast. Difficulty is a relative score, not a ranking probability.
It compares organic keywords only. Backlinks, paid ads, on-page issues and AI visibility are out of scope.
The gap table is built from the top 200 ranking keywords per site, by search volume, with branded competitor terms removed. Clone the workflow for the full list.
Opportunity scores and the plan are the workflow’s judgement from the evidence shown. Missing metrics are marked, never filled in.
Prioritize the Gaps Worth Working On
Volume is not traffic, and a gap is not a promise. Here’s how teams use the report to decide what to write.
Plan next quarter’s content
Take the top clusters, one page per topic, and put them on the calendar in the order the plan suggests.
Automate it in Fetch Hive
Schedule the workflow monthly and post new gaps to Slack.
Fix the pages that already rank
Use the shared keywords list to find terms where a competitor sits a few positions above you, then improve the page you already have.
Automate it in Fetch Hive
Chain it with the On-Page SEO Checker for each shared keyword.
Expand a gap into a keyword plan
Pick a strong-opportunity gap and run it through the Keyword Research Tool for related terms and a brief.
Automate it in Fetch Hive
Call both tools from one workflow through the API.
Brief clients or writers
Share the clusters, the content ideas and the evidence behind them, so everyone works from the same list.
Automate it in Fetch Hive
Email the report to each client every month.
Turn This Report into Monthly Gap Tracking
Your report comes from the Competitor Keyword Gap & Content Cluster Planner template. Copy it into Fetch Hive, run it in under a minute, then schedule it monthly. See which keywords competitors pick up, which gaps you have closed, and what each run costs.
Monthly gap check
Scheduled
Every month
Re-run the comparison for your site and competitors
Compare
Flag new gaps and the ones you have closed
Notify
Post the top gaps to your team’s Slack channel
Run the content gap analyzer right inside Claude
Connect Fetch Hive once, then ask for this report in the chat you already have open. Free for 72 hours as a guest, no account needed.
Which AI assistant do you use?
Open Connectors
In Claude (web or Desktop), open Settings, then Connectors, and click Add custom connector.
Paste the connector URL
Name it Fetch Hive and paste this URL.
https://connect.fetchhive.com/mcpConnect as a guest
Click Connect. When Fetch Hive opens in your browser, choose Continue as guest (or sign in), then click Allow.
Then ask Claude
Find the content gaps between acme.com and its two closest competitors.
Create a free account any time to keep what your assistant built. Stuck? Read the setup guide.
Frequently asked questions
Everything people ask about content gap analysis, keyword gap analysis and what this free content gap analysis tool includes.
A content gap analysis compares the keywords your site ranks for with the keywords your competitors rank for. The terms they have and you don’t are your content gaps: topics people search for in your market that your site says nothing about. The point is to find the gaps worth filling, not to copy a competitor’s whole site.
Still have questions?
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