Free SEO Topical Map Generator
Build a smarter content strategy in minutes. Enter your website or topic to discover pillar pages, supporting articles, keyword opportunities, and how everything connects.
Topical map for Larkfield Roastery
Example report
Example report for a fictional online coffee retailer. The site, pages and keyword figures are illustrative, not real research. Enter your own site or topic above to build a real map.
Niche: Specialty coffee and home brewing equipment
Three pillars covering brewing, beans and equipment.
We identified three core content pillars for your coffee website, covering brewing techniques, coffee beans, and equipment. Two of them build on collection pages you already have. The brewing guides are new and do most of the work of attracting people early, then pass them to the beans and equipment pages when they are ready to buy.
What we found, and what we inferred
Your Topical Map
Each pillar with the articles that support it. Select any page to see its keyword, brief and links.
How to Brew French Press Coffee
Supporting keywords
What it should cover
Equipment, ratio and grind size, then a timed four-minute method with photos. Finish with fixes for bitter, weak or muddy cups.
Suggested internal links · 1 link here
- Parent pillar · anchor “how to brew coffee”
- Related article · anchor “best coffee grinder for beginners”
- Related article · anchor “water temperature for coffee”
What Should You Publish First?
The map in three phases, ordered by difficulty, intent, business fit, dependencies and what already exists.
Build your foundation
Improve the two collection pages you already have, create the brewing hub, and publish the four articles closest to a purchase.
Expand topical coverage
Fill the comparison and how-to gaps so each pillar answers the follow-up questions, and refresh the existing beans post.
Strengthen your internal links
Publish the owner-focused articles, add the suggested links between related articles, and check that no two pages target the same search intent.
These are planning priorities, not ranking or traffic forecasts. Select any item to see why it sits in that phase.
Keyword Opportunities
Every keyword in the map and the page it belongs to. Blank metrics mean no verified data came back.
| Keyword | Searches/mo | KD | Intent | Mapped to |
|---|---|---|---|---|
| coffee beans · primary | 49,500 | 68 | Commercial | |
| how to make french press coffee · primary | 27,100 | 35 | Informational | |
| pour over coffee · primary | 18,100 | 42 | Informational | |
| coffee to water ratio | 14,800 | 26 | Informational | |
| whole bean coffee | 12,100 | 55 | Commercial | |
| arabica vs robusta · primary | 9,900 | 28 | Informational | |
| manual coffee grinder | 9,900 | 37 | Commercial | |
| light roast vs dark roast · primary | 8,100 | 25 | Informational | |
| pour over kettle | 8,100 | 34 | Commercial | |
| how to brew coffee · primary | 6,600 | 46 | Informational | |
| french press ratio | 6,600 | 18 | Informational | |
| how to store coffee beans · primary | 5,400 | 17 | Informational |
Internal Linking Plan
Which page should link to which, with a suggested anchor and the reason for the link.
| From | To | Anchor text | Why |
|---|---|---|---|
| “best coffee grinder for beginners” | Grind size is the most common French press problem. | ||
| “water temperature for coffee” | The method step tells readers what temperature to use. | ||
| “pour-over equipment” | Readers need the kit before they can follow the recipe. | ||
| “best water temperature” | Pour-over is the method most sensitive to temperature. | ||
| “pour-over coffee” | Points filter readers to a method they can try at home. | ||
| “pour-over brewing” | Lighter roasts suit pour-over, so the roast guide recommends it. | ||
| “light roast vs dark roast” | Readers comparing beans usually compare roasts next. | ||
| “how to choose coffee beans” | Buying smaller bags more often is the first storage tip. | ||
| “roast levels” | Choosing beans starts with roast level. | ||
| “burr vs blade grinders” | Explains why every pick in the guide is a burr grinder. |
Inputs and Method
What the map was built from, how to read the labels, and what it does not cover.
How to read the labels
Limitations
- Search volume and difficulty are Google estimates for the chosen country. A blank metric means no verified data came back, not zero.
- Site findings come from public pages only. Pages behind logins or blocked to crawlers are not read.
- Priorities weigh difficulty, intent, business fit and existing pages. They are a judgement, not a traffic or ranking forecast.
Warnings
- “pour over coffee equipment” returned no keyword data, so it is shown without metrics.
Want a fresh map for every site or topic you work on?
This map came from a Fetch Hive workflow, not a black box. Clone it, change the research steps or the model, and schedule it to rebuild your plan each month.
Prefer chat? Run it from Claude or ChatGPT, free as a guest for 72 hours.
How to Create a Topical Map in Three Steps
No account and no setup. Give it a website or a topic, then read the plan.
Step 1
Enter your website or topic
Paste your homepage URL to build on what you already publish, or type a topic if you’re starting from scratch. Add an audience, country, language and content focus to narrow it.
You provide
URL or topic · audience · country · language · focus
Step 2
Fetch Hive researches and organizes
A Fetch Hive AI workflow reads your site or topic, researches subjects and keywords, groups searches by intent into clusters, and picks pillar pages, supporting articles and links.
Fetch Hive does
Site read · keyword research · intent clusters · links
Step 3
Get your SEO content roadmap
Explore the map, open any page for its keywords and brief, then follow the three-phase roadmap. Copy it, or download it as a CSV or a Markdown roadmap.
You get
Pillars · articles · keywords · links · roadmap
Stop Guessing What Content to Create Next
One map answers the questions that usually take a spreadsheet and a week: what to write, how it connects and what comes first.
Discover content opportunities
See the topics and questions your site doesn’t cover yet, grouped so you can tell a real gap from a page you already have.
Automate it in Fetch Hive
Re-run it monthly to catch new topics.
Build topical coverage
Each pillar comes with the supporting articles it needs, so you cover a subject properly instead of one keyword at a time.
Automate it in Fetch Hive
Run it for every category or product line.
Plan internal links
Every article gets the links to add: up to its pillar, down from the pillar and across to related articles, with suggested anchor text.
Automate it in Fetch Hive
Send the link list to your editors in Slack.
Prioritize your content calendar
A three-phase roadmap says what to publish first and why, starting with the pages that hold each cluster together.
Automate it in Fetch Hive
Send the roadmap to your team on a schedule.
What Is a Topical Map in SEO?
A topical map is a plan of the pages you need to cover a subject properly. Related searches are grouped into topic clusters. Each cluster has a pillar page on the broad topic and supporting articles on the narrower questions, matched to search intent and joined by internal links.
The pillar page
1
broad page per cluster
Targets the main topic, like coffee brewing
Links out to every supporting article
Usually a guide, hub or category page
The supporting articles
4
articles in this example
How to use a French press (informational)
Pour-over coffee guide (informational)
Best water temperature for coffee, each linking back to the pillar
Covering a topic well helps readers and search engines see what your site is about. It is not a ranking guarantee, and Google has no measurable “topical authority score”. Treat the map as a plan, not a promise.
Topical Map vs Keyword Research
They are two steps of the same job. Keyword research finds the searches. A topical map turns them into a site plan you can publish from.
What keyword research gives you
Terms
with volume and difficulty
Search terms and related ideas
Search volume and keyword difficulty
Which opportunities look winnable
What this topical map gives you
A plan
pillars, articles, links and an order
Keywords grouped into pillars and articles
Internal links between every page
A three-phase order to publish in
Need the numbers for one page first? Use our free Keyword Research Tool, then come back to map the whole topic.
The AI Workflow Behind Your Topical Map
The map above is made by one Fetch Hive workflow. These are the seven steps it runs, in order, every time.
Analyze
Read the site or topic
Research
Subjects and keywords
Cluster
Group search intents
Structure
Pillars and articles
Internal links
Plan the link paths
Prioritize
Order the roadmap
Report
The map you see above
See what every step does and what it costs
Every run of this workflow in Fetch Hive logs all of this, so you know what happened and what it cost.
Every prompt
Every model call
Every page read
Every tool call
Every workflow step
Every cost
Clone it, then change anything
Edit the research steps, change how clusters and pillars are chosen, or swap the model. It’s your copy, so the original workflow stays as it is.
Schedule it, send it to Slack
Re-run the map every month for each site you manage and post new topics and missing articles to a Slack channel.
Call it from your own app
Every workflow can be called through the Fetch Hive API, so the same map can feed your CMS, your briefs or your client reports.
What This Topical Map Can and Cannot Tell You
With a URL, it reads a sample of your public pages to see what you already cover. Pages behind logins, paywalls or bot protection can’t be read.
Search volume and keyword difficulty come from Google keyword data for the country you pick. When a figure isn’t available, the report says so instead of guessing.
It doesn’t check rankings, backlinks or traffic, and it doesn’t forecast them.
Labels show what was found on your site and what is a suggestion, so you can tell them apart.
Pillars, clusters and priorities are the workflow’s judgement from the research shown. Check them against what you know about your audience.
Want to Automate Your Entire SEO Content Strategy?
This topical map was generated using a real Fetch Hive AI workflow. Make it your own, customize the research steps, change the models, and connect it to your existing content processes.
Monthly topical map refresh
Scheduled
Every month
Re-run the map for each site you manage
Compare
Flag new topics and missing articles
Notify
Send new briefs to your team’s Slack channel
Run the topical map generator right inside Claude
Connect Fetch Hive once, then ask for this report in the chat you already have open. Free for 72 hours as a guest, no account needed.
Which AI assistant do you use?
Open Connectors
In Claude (web or Desktop), open Settings, then Connectors, and click Add custom connector.
Paste the connector URL
Name it Fetch Hive and paste this URL.
https://connect.fetchhive.com/mcpConnect as a guest
Click Connect. When Fetch Hive opens in your browser, choose Continue as guest (or sign in), then click Allow.
Then ask Claude
Build a topical map for https://acme.com and tell me which three articles to write first.
Create a free account any time to keep what your assistant built. Stuck? Read the setup guide.
Frequently asked questions
What topical maps are, how to build one and what this free topical map generator does and doesn’t do.
An SEO topical map is a plan of the pages you need to cover a subject well. It groups related searches into clusters, gives each cluster a pillar page on the broad topic and supporting articles on the narrower questions, and shows how those pages should link to each other. It works as a content plan you can publish from, not just a list of keywords.
Still have questions?
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